American Dance Institute is in the truest sense of the word, an "institution" that has trained thousands of students of all ages in Seattle, Washington. (To read the full story: risingabovethenoise.com/brand-storytelling-case-study/ )
Led by the brilliant Elizabeth Chayer, the school is known by its care and respect of the dancer for each student who walks through their doors.
After 25 years, it was time to give a new face to this legendary school, which brought them to the door of branding expert David Brier who has developed brands for global, regional and local companies, organizations and even cities in the areas of culture, food, products, services and hospitality.
Given Seattle's love of coffee, it was easy to embrace given David's mutual love of fine coffee, authentic culture, intoxicating chocolate and entrepreneurial passion. While the video begins the story, you can find out more about this oasis of self expression here: americandanceinstitute.com/