Mobile marketing firm Swrve raises $10m in new funding

The investment comes from Acero Capital, Intel Capital and Atlantic Bridge. The company, which also has an office in San Francisco, has raised $22 million (€17m) to date in funding.

Swrve provides mobile analytics for the creation of multi-touch, automated campaigns that incorporate native content editing, push notifications and 'live' in-app messages.

The money will be used “to accelerate Swrve's global expansion”, according to the company. It will also be used to “continue to build out its platform and hire additional talent in sales, marketing and engineering”.

Swrve counts Activision, Warner Brothers and Electronic Arts among its customers. Its product helps these companies to increase retention and ‘engagement’ of mobile customers.

"As our conventional understanding of 'e-commerce' becomes increasingly obsolete and more and more consumers conduct business via mobile devices, it is platforms like Swrve that will control and grow the consumer relationship," said Swrve chief executive Christopher Dean.

"We are moving to non-technical customers in a wide variety of markets and this capital will enable us to reach them quickly and efficiently."

Swrve says that it has more than 500m unique device identities and that it processes 3bn events every day across its platform.

"After a deep dive in the mobile marketing automation space, we found that Swrve is in a league of its own,” said said Rami Elkhatib, general partner of Acero Capital.

“Its mobile-first platform provides a complete vision for personalising and optimising every step between consumers and the brands they love. And more than 100 brands have signed on in the last 18 months.”