Why Build a Brand
Published on Dec 09, 2015
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PRESENTATION OUTLINE
“The art of marketing is the art of BRAND BUILDING. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”
Philip Kotler, Strategic Marketing for Educational Institutions
Photo by tim caynes
If price is a reflection of value, then the market winner is the company providing the lowest value.
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When it comes to marketing, your value (how you see yourself and how others see you) is your main asset.
Photo by Alain Limoges
Value starts with relationships.
Creating relationships is the art of branding.
Photo by KzAkabueze - ONEin12
Building a better brand means telling a better story.
Photo by Charlie Stinchcomb
Be fascinating! The art of fascination starts with understanding your Emotional currency. What is McDonald's emotional currency?
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Joy
Photo by Peter Zaki
What is your Identity?
Photo by Matthew Burpee
Don't be a commodity.
Be a brand
Photo by .through my eyes.
