What is Marketing?
Published on Nov 18, 2015
Discover why marketing is so important to your small business.
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PRESENTATION OUTLINE
WHAT IS marketing?
by Alex Swanson
We support small business owners operating
on a shoestring marketing budget.
Stop by and say hello at:
ShoestringMarketingUniversity.com
on a shoestring marketing budget.
Stop by and say hello at:
ShoestringMarketingUniversity.com
“Marketing is the art of creating genuine customer value. It is the art of
helping your customer become better off.”
– Philip Kotler
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You LOVE your
small business.
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You BELIEVE in
your small business.
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You know your small business HELPS people.
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Photo by Kalexanderson
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But, how do you get the
word out about your
small business?
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Especially in such a crowded and noisy marketplace?
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This is where MARKETING comes into play.
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But, don't let
marketing
SCARE YOU.
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Marketing is NOT
about being greedy.
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Marketing is NOT about crushing the competition.
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Marketing is NOT about fooling your prospects.
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Marketing is...
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Knowing what people need...
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so that you can provide the perfect solution.
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You market your product
or service so that your
customers are...
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HAPPIER
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healthier
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stronger
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SMARTER
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OR, more beautiful
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So just remember...
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If you can help your customer to become
better off...
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You simply
can't fail.
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