As I noted in a recent Scenttrail Marketing post bands are under attack by 5 highly trained NINJA fighters including:
1. The Death of Traditional Media
2. The Rise of Mobile
3. The Rise of UGC (Everyone’s a Publisher)
4. Clean Slate Brands (not mired in the old assumptions)
5. Social Media Conversations
Scenttrail Marketing post:
www.scenttrail.com/brands-attack-5-ninjas/