Ad of the Day: Nike

Today's kids, destined to die younger, talk about what they'd do with five extra years

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Want to hear something horribly depressing? (No? Too bad.) For the first time ever, the current generation of children is expected to have a shorter life expectancy than their parents. (Told you it was depressing.) Five years shorter, to be exact.

So, what gives? To state the obvious, we're getting lazier. According to Nike's Designed to Move campaign, there's been a massive drop in physical activity among kids in recent years. In the U.S. alone, physical activity has declined 32 percent in a single generation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in