ConversionXL Website Reviews: home page edition
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ConversionXL reviews home pages of 5 different websites. See them all at http://conversionxl.com/blog
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ConversionXL Website Reviews: home page edition
- 1. ConversionXL reviews Assessing for persuasive design
- 3. Looks good, great first impression. The dude captures attention.
- 4. This guy is *really* happy. #1 item in visual hierarchy. But attention is not directed anywhere. And why is he wearing Wistia t-shirt?
- 5. Blue on blue is hard to read, headline doesn’t grab attention
- 6. BUT WHAT IS THIS SITE ABOUT??
- 7. BUT WHAT IS THIS SITE ABOUT?? WHO IS IT FOR?
- 8. BUT WHAT IS THIS SITE ABOUT?? WHO IS IT FOR? WHAT CAN AND SHOULD I DO HERE? WHY?
- 9. This “headline” is below the logical end. Look at Gestalt design principles.
- 10. But even if I read it, I still don’t understand what is it, for whom and why. Clarity ftw!
- 11. The following list of benefits does not tell me anything. I don’t care until I understand.
- 12. And where is the call to action? What do you want me to do on this page?
- 14. What is this place? What can I do here? Why should I do it?
- 15. Is it for ecommerce? TV shows? Blogs? All of the above? Help me understand.
- 16. Most people do not see below this line. You need to make the case above the fold.
- 17. How is it better/different from other search solutions?
- 18. How is it better/different from other search solutions? Oh yeah, says who?
- 19. Too much too soon. I’m not going to sign up when confused.
- 20. Start free trial. How long is it? Full features? Credit card required? How much pain involved? How much is it after trial?
- 22. Nice, yet another ecommerce site. This is surely different from the other gazillion online stores.
- 23. Or is it? In fact, its exactly the same. Where’s the value proposition, bro? Why shop here? What do you even sell?
- 24. Or is it? In fact, its exactly the same. Where’s the value proposition, bro? Why shop here? What do you even sell?
- 26. This widget only slows down your site. People don’t share yet another ecommerce site type of sites. (Got cat pics?)
- 28. Your CSS for the background image is not working well. I tested 3 different browsers / screen resolutions.
- 29. But I understand there’s a better way to tell my story. Great. What is it? Where do I click / opt-in to find out?
- 30. Am I supposed to know what this warefare is?
- 31. Clever is cute, but clarity trumps it all.
- 32. Clever is cute, but clarity trumps it all.
- 34. Value prop needs copywriting help. This is ego-centric. We specialize, we offer etc.
- 35. It also looks like it’s not really important, low in visual hierarchy. Light green font = poor choice.
- 36. Forget mega menus. Giga menu awaits!
- 37. Don’t expect that people click on these. They won’t and shouldn’t. State the benefit right away, skip “our”.
- 38. How many customers come to look for a specific thing? If many, you need to make search more prominent. Amazon style.
- 40. First impression: it’s nice!
- 41. This area is awfully crowded. Credit card & security info not needed at this stage. I’m not thinking about buying, but understanding.
- 42. You really want me to watch this, don’t ya. Well how long is it?
- 43. Don’t tell me it’s 8 minutes! Test a shorter version.
- 44. When I played it, the dude spoke so fast it seemed like a prescription drug commercial. Slow down bro!
- 45. Good CTA. I’d stand out better without the credit cards above. Also test shorter version + adding a secondary CTA.
- 46. Using sub-headlines like that and partially visible content is a great way to get people to scroll down.
- 47. Great idea!
- 48. Love the idea list. But the font size is too small.
- 49. Wow, Owen Wilson uses it!
- 50. Thank you If you want to get your site reviewed, follow me on Twitter: @peeplaja and Facebook: https://www.facebook.com/ConversionXL http://conversionxl.com