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Molson Canadian and Rethink shipped its beer off to Europe in a brightly coloured, maple leaf-donned fridge that wouldn’t open for just anybody. As crowds gathered, marveling at the mysterious object, they quickly realized (because of clearly labelled instructions) only a Canadian passport could crack it. Film crews gathered, and Canadians appeared to crack the safe, revealing a cooler full of cold ones. Only in Europe would this work – don’t they have street drinking laws there?

Credits:

Advertiser: Molson Canadian (Molson Coors)
Agency: Rethink
Creative Director: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Associate Creative Director: Mike Dubrick
Art Director: Joel Holtby, Vince Tassone, Christian Buer
Writer: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
Account Director: Ashley Eaton
Broadcast Producer: Clair Galea
Production Company: Partners Film
Executive Producer: Aerin Barnes
Line Producer: Neil Bartley
Director: Jonty Toosey
Director of Photography: Bruce Jackson
Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves
Post Production: Fort York VFX
Music and sound by RMW Music
Producer/Composer: Steven MacKinnon
Colourist: Eric Whipp