Leveraging Mobile Clinical Technologies For Patient Engagement In Clinical Trials

By Brad Pruitt, M.D., MBA, Executive Director, Chief Medical Officer

Mobile clinical innovations have enabled the industry as a whole to focus on engaging and retaining patients. With the average dropout rate being 30% across all clinical trials, it’s no doubt that clinical trials need to improve patient engagement and retention. Trials that fail to engage patients experience higher dropout rates. In fact, 85% of clinical trials fail to retain patients. Patient retention and engagement is extremely important for the success of the trial. Patients also dropout for different reasons: schedule conflicts, forgetting visits, misunderstood expectations, and lack of appreciation. However, simply going digital can easily prevent most of these occurrences.