Industry News - PM

News briefs: Tyson, TGIF, NAMI, Jack’s Links, Millennials, Pineland Farms, Cargill, meat locker expansion


By Meatingplace Editors on 1/26/2016

Tyson exec recognized
Ray Team, director of group manufacturing for Tyson Foods' Storm Lake Turkey operations, was recently inducted into the Iowa Turkey Federation's Hall of Fame during the annual winter convention banquet. He was recognized for his more than 50 years of dedication to the meat industry, 20 of which directly involve turkeys, the Pilot Tribune reported.



New TGI Fridays CEO
TGI Fridays has named hotel executive Robert Palleschi as its president and CEO to succeed Nick Shepherd, who stepped down in October. (more)


Jack Link’s
Jack Link’s Protein Snacks has joined more than 30 other companies and institutions as a Sustaining Partner of the American Meat Science Association. AMSA’s Sustaining Partners support AMSA programs such as student development, scientific information outreach and building the global network of meat science professionals.


NAMI targets millennials
The North American Meat Institute has launched a new website, www.MyMeatUp.org, aimed at expanding transparency and increasing access to information about meat and poultry cuts, cooking, nutrition, production practices and recipes for the largest, fastest-growing consumer group. While the website’s user-friendly platform will appeal to all consumers, the content is tailored to assist millennials — typically defined as individuals ages 18-35 — to become more informed, confident consumers of beef, pork and poultry.


Pineland Farms is key supporter of World Cup biathlon
Pineland Farms has become a lead sponsor for the 2016 World Cup Biathlon in Presque Isle, Maine. The February event is the only U.S. stop on the World Cup tour. Some 400 athletes, coaches and support staff, along with several thousand spectators, from 32 countries will arrive in northern Maine for four days of ski racing combined with target shooting. Pineland Farms' natural meats division is a vertically integrated “never ever” producer and processor of fresh beef items.


Cargill shows some love for the farmers
Cargill's Honeysuckle White and Shady Brook Farms turkey brands have launched a multi-channel marketing campaign encouraging consumers to “keep giving thanks,” to farmers who produce turkeys. The multimillion-dollar campaign includes a 30-second television ad featuring a Missouri turkey farmer on one of the 700 farms where birds are raised for both brands. The campaign will run until early April 4 in key markets. In addition to the television ads, the campaign will include a market-specific, geographically targeted focus using “Connected TV” (television that has Internet), including Hulu Plus, Netflix and HBO GO. A 90-second, video version of the TV ads will be available via social media channels.

Missouri meat locker to double in size

Paradise Locker Meats in Timble, Mo., is adding 10,000 square feet to its 8,000-square-foot facility in northwest Missouri. The family-owned “sustainable meat” processor is supplied by local family farms and focuses on local, “natural” and “high-quality” foods. In conjunction with the expansion and new jobs, Paradise Locker is undertaking a new marketing effort with its new brand, Fantasma’s Finest. The company is enhancing wholesale distributor relationships with Arrowhead Specialty Meats in Kansas City, for example, and expanding retail offerings on its website, www.ParadiseMeats.com.


 
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