05.13.15
Safe ’N’ Beautiful, a collection of natural wash-off nail polish, will soon launch at retailers across Europe, and will also be featured at Beautyworld in Dubai on May 26th through May 28th. The brand says demand for the line is growing, and the company is looking for distributors in key markets including the UAE, Gulf region and the U.S.
Muslim beauty bloggers have commented that they like that they are halal compliant, since they are free of harmful chemicals & allergens, alcohol and animal ingredients and testing. Also - crucially for Muslim women - the products are Wudhu-friendly, which provides ease of application and removal for women who wish to fully remove prior to prayer.
The 'six-free' formula polishes deliver a salon quality finish, but they’re water-based, water-permeable and removable by mildly rubbing nails with soap and water.
SʹNʹB Nail Wash Off also appeals to expectant mothers, as well aswomen whose occupations prevent them from wearing nail polish, such as nurses, models and food factory employees, since it enables quick and effective removal prior to work without need for harsh removers.
"Women are more carefully considering the safety and eco-friendliness of the cosmetics they include in their beauty regimen," said Jeanette Sklivanou, founder of Safe 'N Beautiful. "And with time a precious commodity, women are also seeking ways to simplify their beauty routines. SʹNʹB Nail Wash Off provides the perfect solution and balance for natural beauty combined with minimum fuss."
The brand also markets a line for kids called Snails (Safe Nails). The water-based formulation is quick-drying and easily removable from clothes and furnishings.
The packaging is attractive - the line uses tall, slim rectangular double-wall nail polish bottles to differentiate the brand. The caps are a silvery gray, and decorated with a beehive pattern.
Muslim beauty bloggers have commented that they like that they are halal compliant, since they are free of harmful chemicals & allergens, alcohol and animal ingredients and testing. Also - crucially for Muslim women - the products are Wudhu-friendly, which provides ease of application and removal for women who wish to fully remove prior to prayer.
The 'six-free' formula polishes deliver a salon quality finish, but they’re water-based, water-permeable and removable by mildly rubbing nails with soap and water.
SʹNʹB Nail Wash Off also appeals to expectant mothers, as well aswomen whose occupations prevent them from wearing nail polish, such as nurses, models and food factory employees, since it enables quick and effective removal prior to work without need for harsh removers.
"Women are more carefully considering the safety and eco-friendliness of the cosmetics they include in their beauty regimen," said Jeanette Sklivanou, founder of Safe 'N Beautiful. "And with time a precious commodity, women are also seeking ways to simplify their beauty routines. SʹNʹB Nail Wash Off provides the perfect solution and balance for natural beauty combined with minimum fuss."
The brand also markets a line for kids called Snails (Safe Nails). The water-based formulation is quick-drying and easily removable from clothes and furnishings.
The packaging is attractive - the line uses tall, slim rectangular double-wall nail polish bottles to differentiate the brand. The caps are a silvery gray, and decorated with a beehive pattern.