Sony and Intel Bring Premium 4K Movies to PCs

Sony Pictures Home Entertainment (SPHE) and Intel Corporation announced Tuesday that Ultra, SPHE’s 4K movie streaming service, will debut on computers powered by 7th Gen Intel Core processors beginning Q1 in 2017.

Coinciding with the expanded availability of the service, Ultra will add new features like 48 hour rentals and free 10 minute previews, allowing customers to experience a sample of any film on the service in full 4k resolution before buying.

With its new 7th Gen Intel Core processor, Intel is bringing 4K content to mainstream PC users. The company says this latest processor sets a higher bar for richer experiences and incredible performance and responsiveness, with long battery life and true 4K entertainment.

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More than 100 new devices powered by 7th Gen Intel Core will be available this holiday season, and some will be available in September.

By leveraging new hardware security technologies in its processor, computers powered by 7th Gen Intel Core will be the first PCs to provide secure access to premium 4K movies and television content through Sony Pictures Home Entertainment’s Ultra 4K service.

Ultra initially launched in early 2016 on Sony 4K Televisions. Films available on the service for purchase, rental, and streaming on Ultra include new releases as well as a library of classic films.

New releases are priced at $29.99 to own in 4K with HDR, and will be $7.99 for 48 hour rental. Library titles are priced at $25.99 to own.

Photo courtesy: Sony Pictures Home Entertainment