South Korea’s KREAM acquires SNKRDUNK operator SODA

Integration of both fashion e-commerce platforms companies will dominate the APAC region.

South Korea-based online trading platform KREAM has purchased the e-commerce company SODA, operator of Japan-based trading platform SNKRDUNK, specialising in flea markets and limited-edition goods.

With the acquisition, SODA and SNKRDUNK will be merged into KREAM’s consolidated division, expanding its product and channel offerings for both brands beyond South Korea and Japan. The integration is expected to create the top customer-to-customer (C2C) and fashion e-commerce platform in the APAC region.

SODA started SNKRDUNK in 2018, backed by SoftBank's Vision Fund 2. In 2021, SODA acquired the second-biggest online sneaker platform MONOKABU, becoming the undisputed leader in Japan.

ALSO READ: South Korea’s e-commerce market to exceed $160b in 2027

KREAM began in 2021 as one of the subsidiaries of major Korean online platform NAVER. It quickly emerged as the largest name in Korea’s fashion C2C market with an annual growth rate of 230%, propelled by the peninsula nation’s young audience and trendsetters.

The process of integration of the two major fashion platforms will be completed by the first half of 2024.

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit